Getting Deep Down & Dirty With SEO

Never thought I’d be writing those words but there you go! That’s how my afternoon has been and you get to share in it if you choose to continue reading…..
So having developed my site a year ago and having had a conversation with an SEO expert, I decided that rather than spend the money, I would follow his generous guidance myself. It was time to shut the door on a interruptions! 
What struck me was how flippin impatient I can be! Both with things I have never done before and with things I have done, but forgotten.
I had a route map. I have some intelligence. I have some experience of technology. What I also have is fear of things I don’t know, frustration about things I believe I should know, and a limited timeframe before other things, life five year olds and then evening clients needed to step in.
So what did I learn? That a whole site’s SEO cannot be done in a day… And that i CAN do a lot of this myself. That I need to focus on one thing at a time. That I need to trust myself. And that I need to breathe…
Half way through the allotted 5 hours a growing panic set in… I had gathered half the information of an action I needed to take during a tutorial session. I had half the information of how to approach it on my particular site from its development a year ago, but there was a piece missing.
Retrospectively this is perhaps a metaphor for many things. In my time constrained panic I began to flip though hard copy guidance, Internet sites and YouTube videos in order to find how to do it. Not finding exactly what I needed I disturbed my website host and spread my panic in her direction. Then I began another project in the hope that it would be solved on my behalf…… Approaching this is a not dissimilar mindset…..
Until I realised I had to STOP! I hadn’t eaten, I was flailing around, I was seeking answers outside of myself, I was getting nowhere. 
And so stop I did. I made sure I ate, I them paused. I then remembered the process. Not being entirely trusting, I created a draft page and tried out what I thought might work. When it did, I applied it yo the site itself. Job done!
I notice that in panic I will often look outside of myself for the answers, only to find they resided inside me all along…. Whether it comes to career decisions, to choosing what to do on a personal situation, or knowing how to navigate my emotional world, when I cones down to it, I really DO know what to do.
The trick is to learn how to access this information. What environment I need to create in order to quit flailing about and seeking my answers outside of myself. I might need input from an expert. I might need to talk to a friend so that I can hear my own words. I might need to sit and eat and move well away from the screen to be able to access my own wisdom…. It really is there!
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