Return On Investment
Facing Ethical Conflict in Business
Having taken myself right out of my comfort zone in a business sense last week I have learned stuff. It often takes us humans being out of our depths to really register where what is important. When we are doing something unfamiliar, something new, something ‘out of character’, this is when we discover where our edges are and what really matters on our individual professional journey.
What I learned was that in order to grow this business identity, I need to stay ‘true’ to its nature. This business has its own unique personality and I need to respect that. I need to honour that ethics and trust that underpin it and orientate myself in environments which encourage this cohesion. I need to gently nurture its unique traits and strengths and needs for my coaching practise to remain potent and effective. This means I must but betray or bruise it by forcing it, unprotected, into environments that would cause it harm or cause me to abandon it.
In no way does the mean that I could not take this business into an environment that does not have exactly the same moral or ethical stance as my practise. What it does mean is that having ‘birthed’ this entity, I need to protect it from unwelcome elements as any parent would. It means that if I go and do work for a bank, I first need to acknowledge the conflicts that my business entity and I might encounter. That their ROI metrics might not overtly match my business’s person centred definition of success. Interestingly enough our apparently diametrically opposed approaches, might just lead to to the same outcome. Happy humans work hard and have loyalty for their industry and this profit is inevitably increased. My job is to translate this. I need to show this benefit to the corporate who need assistance with resolving their humans. I really, really need remember In my practise is that all businesses are made out of humans. When we go in there, we shall do it together, consciously choosing to keep out unwanted influences. Protected, us ethical businesses can change things from the inside….
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