Unique Selling Proposition Examples: You can really set an example in business by creating an authentic USP. Ever Had that experience with a company who simply don’t do what it says on their tin? Yep! I suspect we have all had times when the delivery was late, or the product was just not up to scratch. […]
The simplest definition that I have read of Unique Selling Proposition Definition is this: “what you have that competitors don’t. Unfortunately for me, that simple sentence triggered all sorts or negative responses in the past. When I was new in my entrepreneurship, the word “competitors” made my heart sink. I knew Bristol had a plethora […]
What is your Unique Selling Proposition? And how can you find your USP? Entrepreneur defines your Unique Selling Proposition as this: Definition:The factor or consideration presented by a seller as the reason that one product or service is different from and better than that of the competition . Reading this definition, I am mindful that […]
Chasing Career success can demand the paradox of surrender: “We must be willing to let go of the life we planned so as to have the life that is waiting for us.” is the guidance given by Joseph Campbell Perhaps it is time to step out of the cerebral labyrinth in order to be really […]
Career objective meaning:Your career objective has to have real meaning. If you feel you have a real passion or purpose then it is your responsibility to honour that. It IS a real thing! However much you are told ‘you cannot make a living from that’ or ‘that’s not how it works’, learn to protect yourself, […]
Career Objective for resume: How do you refine your Career Objective for resume? Having spent 7 days-solid, decorating my hallway, I could see a metaphor. You have to give the job the rightful amount of attention and time. Firstly, whilst I am a qualified decorator, I am a way better qualified ‘underestimater’ of the time required […]
What is the difference between a career guidance counsellor and a career coach? Wikipedia gives this definition for career guidance counsellor: “What unites all types of professional counseling is the role of practitioners, who combine giving advice on their topic of expertise with counseling techniques that support clients in making complex decisions and facing difficult […]
Career Guidance Test: I found that getting good career guidance really was a test! The psychometrics of my school days left me cold. Psychometric tests even have left others I know disorientated and distressed with their career predictions. The tests are binary and their conclusions fail to include information regarding cultural beliefs and values. The […]
One of the most challenging thing about career guidance, is that as a career coach, I do not have your answers. What I do have is the questions that can enable you to generate your own professional solutions. In this society we have become increasingly externally referenced. By ‘externally referenced’ what I mean is that […]
CPD points: This link to the Chartered Institute of Public Relations describes what activities, engaged with in the right way, count as CPD points, in the PR sector. I think most industry sectors have a similar CPD points system. It is my opinion that most sector’s points systems miss the whole point of CPD entirely! […]