Unique Selling Proposition Examples

Unique Selling Proposition Examples: You can really set an example in business by creating an authentic USP.

Ever Had that experience with a company who simply don’t do what it says on their tin? Yep! I suspect we have all had times when the delivery was late, or the product was just not up to scratch. When either of these happens there is a double whammy to us as the customer. Not only did we not get we expected, but, the real cost to us is in time. Time spent chasing the expected delivery, time returning the substandard item. Nobody ever recompenses that lost time. When what somebody didn’t match up to the promise they have made. The real cost is to our time.

This is why it is essential that businesses and service providers make realistic promises. None of us have the time spare to be navigating the system that is not fit for purpose. This kind of glitch, mishandled, can instantly lose an organisation business. With a small organisaton especially this can be make or break. You can also lose is business loyalty and with that a whole raft of business recommendations.

If your USP is : “Here for you, for life”, then you must uphold that rigorously.

If your USP is: “never knowingly undersold” then as soon as you are informed of a lower sale cost by another establishment,  then this must be honoured, every time.

That promise must be met. The best way to ensure that you can meet your promise is to be really genuine. Delivering on a promise is the ethical foundation of any endeavour. It involves self-honesty and utter respect for the recipient. My Unique Selling Proposition examples: “Purposeful professional Development” is just that: focused, business-like growth, that holds your professional purpose right at its very core. I can deliver that!

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